Year: 2018 | Month: December | Volume 5 | Issue 2
Customer Satisfaction towards Branded Food Products
Marwa Chowdhary*
Sudhakar Dwivedi
Ashish Kumar Isher
Pawan Kumar Sharma and Arsalan Ganai
DOI:10.30954/2394-8159.02.2018.4
Abstract:
The present study was carried out to study the customer satisfaction towards branded food products using primary as well as secondary data. The FMCG sector has grown at an annual average of about 11 per cent over the last decade. The food industry of India is poised for huge growth, increasing its contribution to world food trade every year and food processing sector in India has received around US$ 7.54 billion worth of Foreign Direct Investment (FDI) during the period April 2000-March 2017. The maximum respondents belonged to the income range of ` 10,000-20,000 with 21-30 years of age. Most of the consumers of selected food products were loyal to their brands, however, the price and availability of products remain the crucial factors in marketing of both the brands.
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